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Mar
14

Borders Bookmarks: A Warning Sign?

Borders Bookmark

As I posted not long ago, horror novelist Bryan Smith used to work for Borders and has said that one of the reasons for the company’s bankruptcy was their inability to recognize the value of a competitive ebook reader system. That got me thinking of the bookmarks I’ve recently been getting with every Borders purchase. Now I’m not saying it’s a dumb idea to advertise ebooks on bookmarks intended for traditional paper books, but it does strike me as a touch ironic.

 

 

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